Local & National Radio Advertising
Most business owners are so busy just keeping things running, they have little or no time to devote to the one thing that can make a difference in their business - advertising. When things are busy, advertising is typically overlooked. And when things get slow, just keeping the lights turned on seems far more important than taking the time to develop an effective advertising plan.
Radio is an affordable and effective advertising media. Nothing can beat the impact of a well-written radio ad, coupled with frequency. Radio advertising can help your business generate more traffic and RESPONSE along with increased profit. Isn’t that why you're in business?
Across the nation, Americans spend increasing amounts of time in their cars — longer commutes, running errands, and going from activity to activity, 73 percent of adults age 18 and up are listening while driving on a typical weekday. The second most popular location for listening is at home. The number of people listening to commercial radio online now includes nearly 20 percent of the people who listen each week.
With word pictures and emotion-evoking sounds, radio’s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend. Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests.
Your radio campaign can air right in your home town or on National Networks. You may also “cherry pick” your favored US or regional markets.
Bulwark Insurance Services Spot:
Success Story:
"After advertising with a local radio station for 14 years I wanted to expand my reach Nationwide. That’s when I contacted Linda Casso of Casso Media.
Copy writing, spot placement, negotiating, and tracking have been just part of the services that Linda offers.
Casso Media has been instrumental in advancing my insurance business to the next level."
