About Linda
Linda Casso, Founder of Casso Media, began her sales career in the food industry working for 3 Fortune 500 Companies.
She was an Account Executive for S.C. Johnson and Son in the retail division, Kraft Food Service in the restaurant industry and Pillsbury Green Giant in the Industrial Division.
Her marketing career began in 1985 selling print advertising/display ads for the Harte Hanks Penny Saver. She was responsible for creating and designing response driven ads for her 30+ weekly clients.
In the late eighties she began her career in Radio Advertising for KYMS in Orange County as an Account Executive.
January of 1991 took Linda to KKLA 99.5 FM talk radio where she was a Marketing Consultant for 12 years. Client strategizing, copy writing, schedule placement and client/station promotions were part of her efforts in creating a successful advertising experience for her clients.
In 2003, Linda founded and incorporated her advertising agency specializing in radio advertising. She uses her talents she has acquired from her past positions and enjoys having a client base of advertisers she has served on an average of 6-15 years each.
In partnering with talented and experienced advertising experts, she uses her industry know-how and connections to position her client’s product or service in the right place, at the right time to reach their affinity audience.
There are no extra agency costs to the client when they use the services of Casso Media. Her business is to know her client’s business so they may receive the most from every dollar spent.
Whether you want to shout it from the roof tops, or speak to a small carefully chosen segment of the public, she will skillfully craft your message to grab attention and yield results.
Linda Casso is a proud member
of the following organizations:
Past Board of Directors of Programs and Affiliates
Past chair person of NAWBO membership Current Mentee Liaison of Mentoring Committee
"Linda Casso knows how to connect with people. During the year when Linda was in charge of conducting New Member Orientation sessions for NAWBO (National Association of Women Business Owners), I attended many of the meetings to share my perspective on how to derive benefit from belonging to the group. I watched Linda engage the attendees and inspire excitement for the various programs and activities NAWBO has to offer. She was enthusiastic, informative, persuasive, funny and responsive to questions. And she signed up lots of new members!
These same qualities are vital in her business as well, and having watched Linda in action, I am pleased to recommend her agency, Casso Media to any one who wants to tap into the world of radio and television advertising. The secret lies in her relationships, built on trustworthiness and personal attention. You won’t find a better partner to help you introduce your business to the world."
Judy Rose, Writer/Owner,
Judy Rose Custom Writing and Writing Repair Services
